Measuring Social Media Whitepaper Published by Balance Interactive

Balance Interactive has published a new whitepaper: Measuring Social Media. The whitepaper was developed to help organizations understand and evaluate the impact of their presence on social media platforms, such as Facebook, Twitter, and YouTube.

The whitepaper details:

• How to measure the impacts of social media efforts in a quantifiable way

• How to identify which social media sources are having the greatest and least impact on a website’s goals

• How to identify which types of visitors are most likely to engage with you in the social media sphere

Google Analytics examples are used to demonstrate and illustrate recommendations. The document is available for free at: http://www.balanceinteractive.com/our-work/whitepapers.

“We have been documenting measurable results for our clients for many years and wanted to demonstrate how this can be done for all types of organizations,” said Tracy Betts, Balance Interactive CEO.

The whitepaper is the latest in a series of thought leadership documents offered at the Balance Interactive website.

Balance Interactive, a web development and design firm, helps clients strategically use online tools like mobile, web and email to connect with their customers. Balance also helps clients connect operating and technology systems directly to their website.

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