How It Works
Press releases as a source of news
Why has the news and media industry seen such growth? Because the majority of people in the world are interested in news. Where does this news come from? The majority of news articles are based on press releases, which are published by companies and public relations departments across the globe. For over one hundred years, press releases have been a main source of news. Today, thanks to the rapid development of different mediums for transferring information, press releases can be published not only by the largest companies and news agencies, but also medium- and small-sized businesses.
Why press releases matter
A press release is a remarkably effective way to get information about your business's news and events to a wide audience of consumers, journalists, bloggers, and web sites. This, in turn, leads to an increase in the popularity and visibility of your products, services, and brands. A larger audience of potential consumers and partners will know about your business.
What does Press Release Bureau do for publishers?
Press Release Bureau facilitates the distribution of press releases. If you wish to publish news about your business, register on our site and publish a press release. We will get the news out to those with an interest in it.
What does Press Release Bureau do for journalists?
If you are a journalist, blogger, or simply an interested individual, Press Release Bureau can provide you with fresh news, either via an RSS feed or directly delivered to your email inbox.
Statistical analysis
Press Release Bureau uses special tools to monitor the number of hits received by published press releases[1]. With the help of these tools, you can track the number of visitors who see your press release, and where in the world they come from. The statistics also include the search terms typed by visitors in search engines, that led them to your press release. The statistics record the URLs of external web sites which include links to your press release. Using these monitoring tools, you can see how well your press release has been received, and make a decision about the future direction and development of your business.
[1] - These tools are incorporated into several distribution plans.
